Irish Golf Tourism targets the PGA Tour
The IGTOA – Ireland Golf Tour Operator Association has undertaken an international promotional campaign this season to promote Irish golf tourism on the PGA Tour.
in association with Fáilte Ireland, Tourism Ireland, airline partner Aer Lingus and car hire partner Hertz Ireland, the IGTOA will have a promotional presence across a series of PGA Tour tournaments including the FedEx St Jude Classic, the Travelers Championship, the John Deere Classic and the Wyndham Championship.
IGTOA Golf Tour Operators will be exhibiting at the these chosen PGA Tour tournaments in support of the IGTOA's remit to increase golfing visitor numbers to Ireland.
IGTOA Member Garreth Cooke, Managing Director of "Links Golf Ireland" will head up the FedEx St Jude Classic" from June 5 - 8.
Maurice O’Meara, General Manager of The Island Golf Club will join them in Memphis to spread the message of Irish golf.
IGTOA Member Patrick Aiken, Managing Director, "TheGolfPA.com" will head up the IGTOA promotion at The Travelers Championship at TPC River Highland in Conneticut from 16 - 22 June and will be joined by IGTOA National Executive Officer Stacey Williams.
This particular promotion is also being supported by IGTOA Member Ireland Golf Travel and leading Irish golf courses Adare Manor Hotel & Golf Resort and Waterville Golf Links.
Speaking about the promotional campaign on the PGA Tour this season IGTOA Chairman Denis Kane said: “The IGTOA is delighted to launch our 2014 promotional schedule on the PGA Tour this season. We plan to play our part in the growth and development of Irish golf by taking promotional platforms at multiple PGA Tour events.
"We are keen to deliver a key message to the North American market that Ireland is a world class golfing destination, offering great value, top quality accommodation and spectacular links and parkland courses.
"Through our IGTOA Golf Tour Operators and in support of our many Irish golf tourism industry partners, we plan to actively promote Irish golf for the island of Ireland as the leading golfing destination of choice.
"Our promotional presence overseas will be strong this season and we will also focus on other important markets for Irish golf such as Germany, the Nordics and the UK”
The IGTOA is an internationally recognised organisation that is supported by Fáilte Ireland, the Northern Ireland Tourist Board and Tourism Ireland. The IGTOA has professional affiliations with the European Tour, the European Senior Tour, the Ladies European Tour, Ryder Cup Europe and Ryder Cup Travel Services, the Confederation of Golf in Ireland, the Golfing Union of Ireland, the Irish Region PGA, Visit Scotland, Golf Tourism Scotland, Golf Tourism England, Visit Wales, the Welsh Assembly and the Global Golf Tourism Organisation - IAGTO.
The IGTOA acts as the “Voice of Professional Irish Golf Tourism” and IGTOA Member Golf Tour Operators are collectively responsible for over 80,000 golfers visiting the island of Ireland, with an estimated consumer spend of €90 million to the Irish economy.
The IGTOA participates in multiple overseas tournaments, trade shows and events all over the world each year to promote the island of Ireland as the world’s leading golf and sightseeing destination.
- For further details please contact: Stacey Williams, National Executive Officer, Ireland Golf Tour Operator Association
- Tel: +353 (0) 64 6639910 / Mobile: +353 (0) 87 8112640
- www.igtoa.com
