Golf Ireland appoints 1920 Wordwide to develop commercial opportunities
Golf Ireland has appointed 1920 Worldwide, a sports marketing and commercial innovation business, to undertake a review of the organisation’s commercial activities with the aim of developing new commercial opportunities to support the continued development of the sport in Ireland.
Mental game the challenge as Mehaffey puts tough 2021 behind her.
Olivia Mehaffey was an All American at Arizona State, a two-time Curtis Cup player and World Amateur Team Championships bronze medallist. But she admits dealing with external pressures and her own high expectations has been the biggest challenge in her first six months as a professional.
Golf boom brought 2.3 million new golfers to Britain and Ireland in 2020
New figures reveal that golf enjoyed an increase in participation by 2.3 million on-course adult golfers in Great Britain and Ireland last year and the sport is now being encouraged to grasp the opportunity to retain new and returning players.